Azure @ Murrayfield Stadium

Murrayfield Experience is the hospitality brand of Scottish Rugby whose objective is to maximise the hospitality potential of Murrayfield as an events venue which it subcontracts the management thereof to a marketing hospitality specialist firm – our client Azure.

Azure approached Lawrence Creative to enhance the brand’s online presence and to introduce new features and functionality to the Murrayfield Experience website in an effort to maximise bookings. In addition to this, Lawrence Creative were asked to establish an E-marketing strategy that would assist in driving targeted traffic onto the new website in a much more streamlined fashion to help boost sales and revenue streams.

We have also been commissioned to develop a new Hospitality Brochure that will be the key marketing tool for selling hospitality packages for the 2010 Autumn Tests and 2011 6 Nations. Having shown a very succinct understanding of our client and its strategic priorities, we have recently been commissioned to develop two Sales and Marketing plans for 2011; one for Rugby and the other for Conferencing and Banqueting.