Heads of Ayr Farm Park
Website and Leaflets
Lawrence Creative has been working with Heads of Ayr Farm Park developing their marketing collateral for many years now. Recently the website required a fresh new design and increased functionality which in turn required development of other marketing materials.
Output : digital / print
The new look and feel has been developed to appeal to both a young & older audience, yet still retaining a familiarity to the older material thus ensuring brand continuity. The use of bright complimentary colours combined with on-site photography help to provide a sense of the excitement to be found at the park itself.
The website has been created as an e-commerce, CMS site that our client can update easily. Added functionality includes the online ticket booking system, gift vouchers & shop. Features include an educational section called 'Animal of the Month' informing children & teachers about that particular animal and where it originates, their living & eating habits and characteristics. An e-zine template has also been created to allow regular newsletters to be sent out to existing database.
In additional the park guide and advertising templates have been created to compliment the new style.