Middle East Campaign
Thermo Fisher Scientific are a global biotechnology product development company. They required a series of images, along with a supporting tagline, which would form the basis of a campaign for the Middle East. The campaign images and tagline would promote the wealth of services and products they offer, some of which their existing customers may not know about.
Output : advertising / digital
After pitching two concepts we were successful with the “Look again…. …there’s more to us than meets the eye.” image series and copy line.
Four images were produced which show scenes from the natural world where there is far more to be seen than at first glance, each of these images subtly incorporate life science elements. Subsequently an additional two images were also created.