Ambassador Recipe Cookbook
At Seafish they believe that ‘Seafood is the way forward!’ The Ambassador Recipe Cookbook certainly captures this mantra.
Lawrence Creative has designed a visually entertaining cookbook, which creates great impact, as it highlights a wide variety of cuisines and species.
The brief was to design a recipe book, that truly jumped out at the readers and encouraged them to cook and try out different species of seafood.
The use of bespoke icons, to determine difficulty, prep time and species, further aided in making this recipe book really stand out to consumers in a competitive marketplace.
Subtle use of the Seafish corporate branding aids in securing the
credibility of the recipe book.