Thermo Fisher
Food and Beverage
Output : advertising / print
New campaign imagery and messaging
Thermo Fisher are leaders in the field of developing and producing life science products throughout the world. Lawrence creative were commissioned to produce new campaign imagery and messaging for the food and beverage market, a key sector which Thermo Fisher wished to increase their presence within.
Each of the main areas within this sector were represented by an iconic product image, subtly manipulated to reference both scientific and quality aspects. These could then be used individually or as a combined image, which included subtle reference to the quality assurance working environment. These, combined with strong messaging, provided the basis for a marketing roll-out which included social media, web adverts and brochures.
