Ocean Beauty, Seattle
Design of new packaging
Output : packaging
Echo Falls Smoked Salmon range
Lawrence creative recently completed the design of new packaging for the Echo Falls Smoked Salmon range, a top-selling brand in America. Our client, Ocean Beauty, is one of the foremost producers of seafood in the USA.
The design developed on from previous packaging, retaining the heritage of the product but adding a modern look and feel. Greater consistency across the range was achieved by standardising various aspects of the design, while clear distinction between product types was provided using colour coded backgrounds and flavour descriptors. Overall, the new packaging produced a product with far greater shelf presence than previous.
The packaging was launched at key seafood exhibitions in the U.S.A. and Europe with great success.
